{"id":7947,"date":"2018-12-03T11:18:26","date_gmt":"2018-12-03T16:18:26","guid":{"rendered":"https:\/\/www.eng.ufl.edu\/marcom\/?page_id=7947"},"modified":"2025-09-23T15:22:54","modified_gmt":"2025-09-23T20:22:54","slug":"creating-editing-web-content","status":"publish","type":"page","link":"https:\/\/www.eng.ufl.edu\/marcom\/resources\/web-services-standards\/creating-editing-web-content\/","title":{"rendered":"Best Practices for Creating &amp; Editing Web Content"},"content":{"rendered":"<h2>Creating Pages<\/h2>\n<p>Make sure you know what\u2019s already on your site before you add new pages. Often, websites\u2019 content becomes stale and redundant because different staffers have added new content rather than pruning and updating what\u2019s already there.<\/p>\n<p>Site structure and information architecture should be kept in mind when creating new pages. Don\u2019t just create pages in the root or any random location; think about your target audience and where they might be looking for your new content, as well as the existing site structure and where your content might best fit.<\/p>\n<p>We don&#8217;t recommend creating pages more than 3-4 levels deep, as this makes content less findable and navigation menus unnecessarily complicated. If you find yourself with a very complex site structure, it might be helpful to break off certain sections into a subsite.<\/p>\n<p>We are always happy to offer feedback and guidance! <a href=\"mailto:webmaster@eng.ufl.edu\">Contact us<\/a> if you have questions or wish to set up a meeting.<\/p>\n<h2>Page URLs<\/h2>\n<p>The URL (aka URI or Permalink) is the address that appears in your browser\u2019s address bar, and the way that\u00a0users get to your site.\u00a0URLs\u00a0are automatically created by WordPress based on page title, so generally you do not need to worry about them unless a page title changes significantly. You can change it in the page edit window directly below the title (refer to \u201cMoving Pages\u201d guidelines below).<\/p>\n<ul>\n<li>URLs should be meaningful\/semantic as much as possible<\/li>\n<li>If WordPress appends a number to the end of a URL (e.g. students-2) this means there is already a page of the same name in the same place in the site hierarchy. If you can\u2019t find it in published pages, look in the trash or the media library (check the file URL).<\/li>\n<\/ul>\n<h2>Moving Pages<\/h2>\n<p>If you move a page from its original location, the URL will change. If a user then tries to visit the old URL, WordPress will try to find the appropriate content within the site. One of three things will happen:<\/p>\n<ol>\n<li>The user will be successfully redirected to the desired content, after a short delay.<\/li>\n<li>The user will get a 404 (Page Not Found) error.<\/li>\n<li>The user will be redirected to the wrong content.<\/li>\n<\/ol>\n<p>To make sure the user gets the right content in the shortest time possible, when moving website content around it is best to notify the\u00a0<a href=\"mailto:webmaster@eng.ufl.edu\">webmaster<\/a> so that a permanent redirect to the new content can be created, OR:<\/p>\n<ol>\n<li>Create a new page in the location in the site hierarchy where you want to move the content<\/li>\n<li>Edit the old page and cut and paste content from the old location to the new<\/li>\n<li>On the old page, create a redirect to the new page by copy\/pasting the new page URL into the URL field in the \u201cPage Links To\u201d pane<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Creating Pages Make sure you know what\u2019s already on your site before you add new pages. Often, websites\u2019 content becomes stale and redundant because different staffers have added new content rather than pruning and updating what\u2019s already there. Site structure and information architecture should be kept in mind when creating new pages. Don\u2019t just create [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":292,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-sidebar-none.php","meta":{"_acf_changed":false,"inline_featured_image":false,"featured_post":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-7947","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Practices for Creating &amp; Editing Web Content - Marketing &amp; Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eng.ufl.edu\/marcom\/resources\/web-services-standards\/creating-editing-web-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices for Creating &amp; Editing Web Content - Marketing &amp; Communications\" \/>\n<meta property=\"og:description\" content=\"Creating Pages Make sure you know what\u2019s already on your site before you add new pages. 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