{"id":9517,"date":"2023-10-10T10:25:12","date_gmt":"2023-10-10T14:25:12","guid":{"rendered":"https:\/\/www.eng.ufl.edu\/marcom-dev\/?page_id=9517"},"modified":"2026-05-01T10:29:51","modified_gmt":"2026-05-01T15:29:51","slug":"branding-logos","status":"publish","type":"page","link":"https:\/\/www.eng.ufl.edu\/marcom\/resources\/branding-logos\/","title":{"rendered":"Branding\/Logos"},"content":{"rendered":"\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"1024\" src=\"https:\/\/www.eng.ufl.edu\/marcom-dev\/wp-content\/uploads\/sites\/253\/2025\/06\/StyleGuide_2025_cover-791x1024.png\" alt=\"\" class=\"wp-image-11605 size-full\" srcset=\"https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/06\/StyleGuide_2025_cover-791x1024.png 791w, https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/06\/StyleGuide_2025_cover-232x300.png 232w, https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/06\/StyleGuide_2025_cover-768x994.png 768w, https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/06\/StyleGuide_2025_cover.png 1000w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Engineering Style Guide<\/h2>\n\n\n\n<p>This guide is meant as a supplement to the university\u2019s branding style guide. Get familiar with the institution&#8217;s brand tone and elements, as the college\u2019s identity is crafted to live within those.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/indd.adobe.com\/view\/05054859-6fbe-408f-97c7-a3dc9e431a00\" style=\"background-color:#fa4616;text-transform:none\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>View Style Guide<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For more information on the UF brand and for messaging assets, please visit:&nbsp;<a href=\"https:\/\/brandcenter.ufl.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">brandcenter.ufl.edu\/<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"><a href=\"#fonts\">Fonts<\/a> | <a href=\"#colors\">Color Guide<\/a> | <a href=\"#logos\">Logos<\/a><\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#eaeaea\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">UF Branding &amp; Policies<\/h2>\n\n\n\n<p>In addition to the branding specific to our college, we follow University of Florida&#8217;s brand policies as outlined at the <a href=\"https:\/\/brandcenter.ufl.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">UF Brand Center<\/a>. Available on this site are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brandcenter.ufl.edu\/telling-our-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">UF brand guidelines and tools<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brandcenter.ufl.edu\/downloads\/\" target=\"_blank\" rel=\"noreferrer noopener\">UF brand resources and downloads<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brandcenter.ufl.edu\/the-university-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\">UF primary logos<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brandcenter.ufl.edu\/promotional-logos\/\" target=\"_blank\" rel=\"noreferrer noopener\">UF promotional logos<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"fonts\">Fonts<\/h2>\n\n\n\n<p>As the primary UF master brand typeface,&nbsp;<strong>IBM Plex Sans<\/strong>&nbsp;is often used as body copy and in headlines. It is a clean, friendly typeface that can be used for virtually any typographic application. Its varying weights, from thin to thick, provide dynamic variations to grab the attention of different audiences.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1017\" height=\"807\" src=\"https:\/\/www.eng.ufl.edu\/marcom-dev\/wp-content\/uploads\/sites\/253\/2025\/06\/fonts.png\" alt=\"\" class=\"wp-image-11593\" style=\"width:470px;height:auto\" srcset=\"https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/06\/fonts.png 1017w, https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/06\/fonts-300x238.png 300w, https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/06\/fonts-768x609.png 768w\" sizes=\"auto, (max-width: 1017px) 100vw, 1017px\" \/><\/figure>\n<\/div>\n\n\n<p>The UF master brand secondary typeface,&nbsp;<strong>Anybody<\/strong>, is used only in headlines, subheads and call-outs as a complement to IBM Plex Sans.<\/p>\n\n\n\n<p><strong>Source Serif<\/strong>&nbsp;is an optional serif font. The college generally uses a sans serif, but for more formal pieces, this font could be helpful.<\/p>\n\n\n\n<p><strong><em>Though the University has made other typography options available, these are the ones the college prefers that all departments and units use.&nbsp;<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/brandcenter.ufl.edu\/typography\/#download\" style=\"background-color:#fa4616\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Download Fonts<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>UF\u2019s expressive font collection was selected to provide&nbsp;<strong>campus design professionals<\/strong>&nbsp;with additional tools to elevate their work. The college has made Cinema Script available to&nbsp;<strong>design professionals&nbsp;<\/strong>in departments and units. This font can be used for social media posts and advertising pieces.<\/p>\n\n\n\n<p><strong><em>Non-designers should use only the core brand fonts, as they are easier to use while maintaining a polished, on-brand look.<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"colors\">UF Engineering Color Guide<\/h2>\n\n\n\n<table id=\"tablepress-7\" class=\"tablepress tablepress-id-7 brandingcolors tbody-has-connected-cells\">\n<tbody class=\"row-hover\">\n<tr class=\"row-1\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><strong>Color<\/strong><\/td><td class=\"column-3\"><strong>Hex<\/strong><\/td><td class=\"column-4\"><strong>CMYK<\/strong><\/td><td class=\"column-5\"><strong>RGB<\/strong><\/td><td class=\"column-6\"><strong>PMS<\/strong><\/td>\n<\/tr>\n<tr class=\"row-2\">\n\t<td colspan=\"6\" class=\"column-1\">UF Primary Color Palette<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\">Orange<\/td><td class=\"column-3\">#FA4616<\/td><td class=\"column-4\">0 | 70 | 100 | 0<\/td><td class=\"column-5\">250 | 70 | 22<\/td><td class=\"column-6\">172<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\">Blue<\/td><td class=\"column-3\">#0021A5<\/td><td class=\"column-4\">100 | 60 | 0 | 20<\/td><td class=\"column-5\">0 | 33 | 165<\/td><td class=\"column-6\">287<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td colspan=\"6\" class=\"column-1\">Secondary Color Palette<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\">Bottle Brush<\/td><td class=\"column-3\">#D32737<\/td><td class=\"column-4\">0 | 96 | 82 | 1<\/td><td class=\"column-5\">211 | 39 | 55<\/td><td class=\"column-6\">1795<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\">Yellow<\/td><td class=\"column-3\">#F2A900<\/td><td class=\"column-4\">0 | 32 | 100, 0<\/td><td class=\"column-5\">242 | 169 | 0<\/td><td class=\"column-6\">130<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\">Green<\/td><td class=\"column-3\">#22884C<\/td><td class=\"column-4\">78 | 3 | 84 | 22<\/td><td class=\"column-5\">34 | 136 | 76<\/td><td class=\"column-6\">7731<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\">Dark Blue<\/td><td class=\"column-3\">#002657<\/td><td class=\"column-4\">100 | 73 | 0 | 61<\/td><td class=\"column-5\">0 | 38 | 87<\/td><td class=\"column-6\">655<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\">Purple<\/td><td class=\"column-3\">#6A2A60<\/td><td class=\"column-4\">46 | 98 | 1 | 35<\/td><td class=\"column-5\">106 | 42 | 96<\/td><td class=\"column-6\">7651<\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td colspan=\"6\" class=\"column-1\">Engineering Color Palette<\/td>\n<\/tr>\n<tr class=\"row-12\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\">Light Orange<\/td><td class=\"column-3\">#F68A46<\/td><td class=\"column-4\">0 | 56 | 80 | 0<\/td><td class=\"column-5\">246 | 138 | 70<\/td><td class=\"column-6\"><\/td>\n<\/tr>\n<tr class=\"row-13\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\">Dark Blue<\/td><td class=\"column-3\">#326698<\/td><td class=\"column-4\">86 | 60 | 18 | 2<\/td><td class=\"column-5\">51 | 102 | 153<\/td><td class=\"column-6\">653<\/td>\n<\/tr>\n<tr class=\"row-14\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\">Light Blue<\/td><td class=\"column-3\">#6C99C2<\/td><td class=\"column-4\">50 | 20 | 0 | 15<\/td><td class=\"column-5\">108 | 154 | 195<\/td><td class=\"column-6\">646<\/td>\n<\/tr>\n<tr class=\"row-15\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\">Bright Blue<\/td><td class=\"column-3\">#99D6EA<\/td><td class=\"column-4\">34 | 0 | 5 | 0<\/td><td class=\"column-5\">153 | 214 | 234<\/td><td class=\"column-6\">2975<\/td>\n<\/tr>\n<tr class=\"row-16\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\">Light Green<\/td><td class=\"column-3\">#80BE63<\/td><td class=\"column-4\">54 | 3 | 81 | 0<\/td><td class=\"column-5\">128 | 190 | 99<\/td><td class=\"column-6\"><\/td>\n<\/tr>\n<tr class=\"row-17\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\">Cool Gray<\/td><td class=\"column-3\">#BBBDC0<\/td><td class=\"column-4\">0 | 0 | 0 | 30<\/td><td class=\"column-5\">188 | 190 | 192<\/td><td class=\"column-6\">4<\/td>\n<\/tr>\n<tr class=\"row-18\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\">70% Gray<\/td><td class=\"column-3\">#6A6C6C<\/td><td class=\"column-4\">0 | 0 | 0 | 70<\/td><td class=\"column-5\">106 | 108 | 108<\/td><td class=\"column-6\">10<\/td>\n<\/tr>\n<tr class=\"row-19\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\">75% Gray<\/td><td class=\"column-3\">#5F6060<\/td><td class=\"column-4\">0 | 0 | 0 | 75<\/td><td class=\"column-5\">95 | 96 | 96<\/td><td class=\"column-6\">11<\/td>\n<\/tr>\n<tr class=\"row-20\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\">89% Gray<\/td><td class=\"column-3\">#3C3D3C<\/td><td class=\"column-4\">0 | 0 | 0 | 89<\/td><td class=\"column-5\">60 | 61 | 60<\/td><td class=\"column-6\">447<\/td>\n<\/tr>\n<tr class=\"row-21\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\">93% Gray<\/td><td class=\"column-3\">#303030<\/td><td class=\"column-4\">0 | 0 | 0 | 93<\/td><td class=\"column-5\">48 | 48 | 48<\/td><td class=\"column-6\">426<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-7 from cache -->\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.dropbox.com\/scl\/fi\/2zr60s7kv43563gzfaq26\/UF-HWOCE-Swatches.ase?rlkey=c98bs7sdfulumkzejhk2owznf&amp;st=mwco10dd&amp;dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Download<\/a>&nbsp;the color swatches for Adobe programs.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center logos\" id=\"logos\">College, Department &amp; Unit Logos<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">File Formats<\/h3>\n\n\n\n<p><span style=\"color: #22884c;\"><strong>PNG<\/strong><\/span> files are intended for screen use (web, email, presentations, etc.). These should not be resized, or quality loss will occur.<\/p>\n<p><span style=\"color: #22884c;\"><strong>EPS<\/strong><\/span> files are scalable vector graphics and can be resized infinitely without quality loss. These files are usually preferred by printers and vendors.<\/p>\n<p><span style=\"color: #22884c;\"><strong>RGB<\/strong><\/span> logos are for anything that will appear on screens \u2014 websites, social media, email, presentations and digital ads. RGB is optimized for light-based displays, ensuring colors appear vibrant and consistent online.<\/p>\n<p><span style=\"color: #22884c;\"><strong>CMYK<\/strong><\/span> logos are for anything being printed \u2014 brochures, posters, merchandise, business cards and other physical materials. CMYK is designed for ink-based printing, which ensures colors reproduce accurately in print.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Herbert Wertheim College of Engineering Logos<\/h3>\n\n\n\n<table id=\"tablepress-8\" class=\"tablepress tablepress-id-8\">\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-1\">\n\t<td class=\"column-1\">CMYK<\/td><td class=\"column-2\"><a href=\"https:\/\/www.dropbox.com\/scl\/fi\/e77p3zo1fb11axxfnd36b\/HWCOE_CMYK_hires.png?rlkey=on4pmkd8lnkpdvaec3iqek2b3&amp;st=hpmop4l0&amp;dl=0\" target=\"_blank\">HiRes<\/a><\/td><td class=\"column-3\"><a href=\"https:\/\/www.dropbox.com\/scl\/fi\/t3t2t3c9lmxbqz82b6l2w\/HWCOE_CMYK_200px.png?rlkey=xpzyfpfvk9ayuqiyrrh7bwwg9&amp;st=1ap76b3b&amp;dl=0\" target=\"_blank\">200px<\/a><\/td>\n<\/tr>\n<tr class=\"row-2\">\n\t<td class=\"column-1\">RGB<\/td><td class=\"column-2\"><a href=\"https:\/\/www.dropbox.com\/scl\/fi\/zbfji6w83cag390qe5srr\/HWCOE_RGB_hires.png?rlkey=12l9mzhjk1e6zi47u5p7sjmn6&amp;st=5ltx2o0b&amp;dl=0\" target=\"_blank\">HiRes<\/a><\/td><td class=\"column-3\"><a href=\"https:\/\/www.dropbox.com\/scl\/fi\/kydfgqc6tm0p7k3i9wzy4\/HWCOE_RGB_200px.png?rlkey=kyt4ezh8ofibhosh3i4k2ift9&amp;st=jmmoefjh&amp;dl=0\" target=\"_blank\">200px<\/a><\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">White<\/td><td class=\"column-2\"><a href=\"https:\/\/www.dropbox.com\/scl\/fi\/aayfmt9quu5vik0bxzfb4\/HWCOE_White_hires.png?rlkey=u5l3b42jj3bdqaz9mqr7sy1op&amp;st=xwfo4r2g&amp;dl=0\" target=\"_blank\">HiRes<\/a><\/td><td class=\"column-3\"><a href=\"https:\/\/www.dropbox.com\/scl\/fi\/n46r7lsu5w5j3c8kup3u6\/HWCOE_White_200.png?rlkey=3pxjq87prgx6mbt68x7z1qc2d&amp;st=e2c42xcd&amp;dl=0\" target=\"_blank\">200px<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-8 from cache -->\n\n\n<p>The Engineering Gator may only appear in the following ways.<\/p>\n\n\n\n<table id=\"tablepress-9\" class=\"tablepress tablepress-id-9 enggatortable\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Original<\/th><th class=\"column-2\">College Name in Branded Fonts<\/th><th class=\"column-3\">Standalone (NO TEXT)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/09\/EngineeringGator_original-scaled-1.png\" alt=\"the original engineering gator\" width=\"300\" height=\"232\" class=\"aligncenter size-medium wp-image-11915\" srcset=\"https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/09\/EngineeringGator_original-scaled-1.png 2560w, https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/09\/EngineeringGator_original-scaled-1-300x232.png 300w, https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/09\/EngineeringGator_original-scaled-1-1024x791.png 1024w, https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/09\/EngineeringGator_original-scaled-1-768x593.png 768w, https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/09\/EngineeringGator_original-scaled-1-1536x1187.png 1536w, https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/09\/EngineeringGator_original-scaled-1-2048x1582.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/td><td class=\"column-2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/09\/EngineeringGator_HWCOE-Gator-OnB-scaled-1.png\" alt=\"the engineering gator with the college name in branded fonts\" width=\"300\" height=\"196\" class=\"aligncenter size-medium wp-image-11921\" srcset=\"https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/09\/EngineeringGator_HWCOE-Gator-OnB-scaled-1.png 2560w, https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/09\/EngineeringGator_HWCOE-Gator-OnB-scaled-1-300x196.png 300w, https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/09\/EngineeringGator_HWCOE-Gator-OnB-scaled-1-1024x668.png 1024w, https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/09\/EngineeringGator_HWCOE-Gator-OnB-scaled-1-768x501.png 768w, https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/09\/EngineeringGator_HWCOE-Gator-OnB-scaled-1-1536x1001.png 1536w, https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/09\/EngineeringGator_HWCOE-Gator-OnB-scaled-1-2048x1335.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/td><td class=\"column-3\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/09\/EngineeringGator_orange-scaled-1.png\" alt=\"the orange engineering gator\" width=\"300\" height=\"153\" class=\"aligncenter size-medium wp-image-11925\" srcset=\"https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/09\/EngineeringGator_orange-scaled-1.png 2560w, https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/09\/EngineeringGator_orange-scaled-1-300x153.png 300w, https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/09\/EngineeringGator_orange-scaled-1-1024x523.png 1024w, https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/09\/EngineeringGator_orange-scaled-1-768x392.png 768w, https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/09\/EngineeringGator_orange-scaled-1-1536x785.png 1536w, https:\/\/www.eng.ufl.edu\/marcom\/wp-content\/uploads\/sites\/253\/2025\/09\/EngineeringGator_orange-scaled-1-2048x1046.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-9 from cache -->\n\n<p style=\"font-weight: 400;\"><strong>No other text may accompany the Gator in any way or in any other style.<\/strong> We also ask that you maintain a clear amount of space around the Gator when placing it near text or other elements, so it does not get mistaken as an alteration of the approved design.\u00a0<\/p>\n\n\n<p><a href=\"https:\/\/www.dropbox.com\/scl\/fo\/5pxh6tcpc0vd2kiciig0e\/AINWbUMbNwrso5zoqCe8D2k?rlkey=cikr7jdcpfwhgr68g0g91t74w&amp;st=nn93477r&amp;dl=0\">Engineering Gator (Includes color and style variations)<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"deptlogos\">Department Logos<\/h3>\n\n\n\n<p>These are the <strong>ONLY<\/strong> department logos that are approved for use by the University of Florida. All UF entities are expected to follow the identity guidelines. Creating unique, individual logos is <strong>not in compliance<\/strong> with identity guidelines.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.dropbox.com\/scl\/fo\/6ff1tt9dp40k31w1tvwc0\/AAfzD0owZ2R-gEOXkmI8Z6M?rlkey=x2kshpydiso0ojatmt7lnjld3&amp;st=a5ovwr58&amp;dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Engineering School of Sustainable Infrastructure &amp; Environment<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.dropbox.com\/scl\/fo\/1fqphhpijm0uejw19orkf\/AHoiM1ITYTl9XZnzTOiPC3U?rlkey=nyffg5lgfiy9kno8hizetua8p&amp;st=f1lnw1y1&amp;dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Department of Civil &amp; Coastal Engineering<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dropbox.com\/scl\/fo\/5ojoiqxj0ukhmlcuvp03w\/AO1-fJcax4eSiCaHETRa67I?rlkey=oaqz5t28fxgoxy8y81rzlav0f&amp;st=t3s20qb2&amp;dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Department of Environmental Engineering Sciences<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"https:\/\/branding.ifas.ufl.edu\/logos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Department of Agricultural &amp; Biological Engineering<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dropbox.com\/scl\/fo\/mp61t9h52q8ypv62hxrld\/ACP7tYKQJmXutemuen7Mln0?rlkey=pndri0s8twyl3x57ghj5svppm&amp;st=s0hjzcpf&amp;dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Department of Chemical Engineering<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dropbox.com\/scl\/fo\/kb5yp225gga236fni7c2x\/APo3hBzQsWQdl6mjRT75uyY?rlkey=7349syau81z1abom4cos34mwb&amp;st=xxt0jh39&amp;dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Department of Computer &amp; Information Science &amp; Engineering<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dropbox.com\/scl\/fo\/bbofje7g522frcdspfmvn\/APdyrBRXIYQeKRnnm58dKP8?rlkey=2v23xx0yvwg2ebh15js0v6sv2&amp;st=mzs7j1mu&amp;dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Department of Electrical &amp; Computer Engineering<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dropbox.com\/scl\/fo\/c9rxe6fcucohnna61cxds\/AGEi6q_OJ3OV56hVGw68nnk?rlkey=w2oki6cnhnox18hw4rjr9i1bq&amp;st=t4ef0xgf&amp;dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Department of Engineering Education<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dropbox.com\/scl\/fo\/6m2gijqtagp2tusv1bk0k\/AOoJvEPUHMLuYLoGSfiqU-M?rlkey=h9s43pzu00irm6dprxcdjupyv&amp;st=aa3vwxos&amp;dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Department of Industrial &amp; Systems Engineering<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dropbox.com\/scl\/fo\/seioof797safcoyyf4m1t\/AEvvC5TaKDC8kBlo5YLIdiU?rlkey=easp636smb5ys8rtslz7s1v8n&amp;st=xt13c9gi&amp;dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Department of Materials Science &amp; Engineering<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dropbox.com\/scl\/fo\/nq8viqj8ucd4zvje8h7af\/APsnnEmbU15LgQfFDhQnOGw?rlkey=e8y8ioc8wngljija2e1466xh0&amp;st=l6hw0m36&amp;dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Department of Mechanical &amp; Aerospace Engineering<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dropbox.com\/scl\/fo\/lkgglt3kjtzob0bdrcg3v\/ANvLQ8mhsQFI4FyocGTxyKM?rlkey=wrofnftno1uhxuou271s7zxac&amp;st=wdjuekyu&amp;dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">J. Crayton Pruitt Family Department of Biomedical Engineering<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Unit Logos<\/h3>\n\n\n\n<p>These are the <strong>ONLY<\/strong> unit logos that are approved for use by the University of Florida. All UF entities are expected to follow the identity guidelines. Creating unique, individual logos is <strong>not in compliance<\/strong> with identity guidelines.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.dropbox.com\/scl\/fo\/1y2qb2kabdi86nuz76wlh\/AAA_mH8fJk3vQBishVddImU?rlkey=a66ny5e32tzings0oix7i2vwn&amp;st=pdc6cd93&amp;dl=0\" type=\"link\" id=\"https:\/\/www.dropbox.com\/scl\/fo\/1y2qb2kabdi86nuz76wlh\/AAA_mH8fJk3vQBishVddImU?rlkey=a66ny5e32tzings0oix7i2vwn&amp;st=pdc6cd93&amp;dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Center Coastal Solutions<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dropbox.com\/scl\/fo\/092irlgh9nviabucgf3lm\/AAPCMd3GR9K8T1Q1CnwrgjY?rlkey=07bo6ijemxruva1yk97sb1k7w&amp;st=gaauc1vu&amp;dl=0\" type=\"link\" id=\"https:\/\/www.dropbox.com\/scl\/fo\/092irlgh9nviabucgf3lm\/AAPCMd3GR9K8T1Q1CnwrgjY?rlkey=07bo6ijemxruva1yk97sb1k7w&amp;st=gaauc1vu&amp;dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Center for Engineering Human Performance &amp; Wellness<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dropbox.com\/scl\/fo\/p7107sehraujc1s9p94z8\/AB-fx0cJMez9Xn3x-GVB9oI?rlkey=yqe7o8zv3evz539hebwwja2j0&amp;st=5pb7b353&amp;dl=0\">Engineering Innovation Institute<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dropbox.com\/scl\/fo\/2dhfqjiqvp8so9c9xim6z\/ALTJXHZf39w2qdgEobFtK5Y?rlkey=69i0yb16o8bt87hsk8k6zn6aj&amp;st=coc5ko6g&amp;dl=0\">Engineering Leadership Institute<\/a><\/li>\n<\/ul>\n\n\n\n<p>Learn more about UF&#8217;s logo policies on the <a href=\"https:\/\/brandcenter.ufl.edu\/college-and-department-logos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Center<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fonts | Color Guide | Logos UF Branding &amp; Policies In addition to the branding specific to our college, we follow University of Florida&#8217;s brand policies as outlined at the UF Brand Center. Available on this site are: Fonts As the primary UF master brand typeface,&nbsp;IBM Plex Sans&nbsp;is often used as body copy and in [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":38,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-sidebar-none.php","meta":{"_acf_changed":false,"inline_featured_image":false,"featured_post":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-9517","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding\/Logos - Marketing &amp; Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eng.ufl.edu\/marcom\/resources\/branding-logos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding\/Logos - Marketing &amp; Communications\" \/>\n<meta property=\"og:description\" content=\"Fonts | Color Guide | Logos UF Branding &amp; Policies In addition to the branding specific to our college, we follow University of Florida&#8217;s brand policies as outlined at the UF Brand Center. 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