432 NEWELL DR
Gainesville, FL 32611
Missie Smith, PhD Candidate
Grado Department of Industrial and Systems Engineering, Virginia Tech
Title: Informing Design of Head-Up Displays
There are many theories as to why automobile crashes occur in situations that require drivers to multitask: distraction, overload, cognitive capture, inattention blindness, and more. The overarching theme is that drivers require a steady stream of relevant but focused visual input to make decisions. Most driving information comes from the surrounding environment so keeping drivers’ eyes on the road is paramount. However, some important information still comes from in-vehicle displays. With this in mind, there has been renewed recent interest in delivering driving information via head-up display. A head-up display (HUD) can display an image directly onto the windshield of a vehicle, providing a relatively seamless transition between the display image and the road ahead. Most importantly, HUD use keeps drivers’ eyes focused in the direction of the road ahead. The transparent display coupled with a new location make it likely that HUDs provide a fundamentally new driving experience and may change the way people drive, in both good and bad ways. This talk will explore changes in driver behaviors and preferences when driving with HUDs and implications for HUD implementation in future vehicles.