{"id":27421,"date":"2019-08-16T15:44:35","date_gmt":"2019-08-16T20:44:35","guid":{"rendered":"https:\/\/www.eng.ufl.edu\/newengineer\/?p=27421"},"modified":"2025-06-12T10:51:31","modified_gmt":"2025-06-12T15:51:31","slug":"uf-professor-teams-with-google-to-present-phishing-insights-at-black-hat","status":"publish","type":"post","link":"https:\/\/www.eng.ufl.edu\/news\/stories\/uf-professor-teams-with-google-to-present-phishing-insights-at-black-hat\/","title":{"rendered":"UF Professor Teams With Google To Present Phishing Insights At Black Hat"},"content":{"rendered":"<h6 class=\"entry-title\">We keep falling for phishing emails, and Google just revealed why<\/h6>\n<p>This article is written by Rob Pegoraro and originally published on <a href=\"https:\/\/www.fastcompany.com\/90387855\/we-keep-falling-for-phishing-emails-and-google-just-revealed-why\">Fast Company<\/a>.<\/p>\n<h6 class=\"post__deck\">Here\u2019s what Google has learned by blocking 100 million phishing attacks on Gmail users\u2014every day.<\/h6>\n<div>\n<p>You should feel cranky about all the phishing emails you get. Because getting your brain in a grumpy gear will elevate the odds of your not getting fooled by the next phony invitation to log into your account.<\/p>\n<\/div>\n<div>\n<p>At a briefing Wednesday evening at the Black Hat security conference in Las Vegas, Google security researcher\u00a0<a target=\"_blank\" rel=\"noopener noreferrer\">Elie Bursztein<\/a> and University of Florida security professor <a>Daniela Oliveira<\/a> shared that and other insights about the business of coaxing people into giving up their usernames and passwords.<\/p>\n<p>The first thing to know about phishing: It\u2019s not as random and sloppy as it might seem. Said Bursztein: \u201cPhishers have constantly refined.\u201d<\/p>\n<p>The roughly 100 million phishing emails Google blocks every day fall into three main categories: highly targeted but low-volume spear phishing aimed at distinct individuals, \u201cboutique phishing\u201d that targets only a few dozen people, and automated bulk phishing directed at thousands or hundreds of thousands of people.<\/p>\n<p>Those categories differ in duration. Google typically sees boutique campaigns wrap up in seven minutes, while bulk phishing operations average 13 hours.<\/p>\n<\/div>\n<div>\n<p>Google also sees most phishing campaigns target its <a href=\"https:\/\/cloud.google.com\/solutions\/\" target=\"_blank\" rel=\"noopener noreferrer\">commercial mail service<\/a>. Bursztein said Google-hosted corporate email accounts were 4.8 times more likely to receive phishing emails than plain old Gmail accounts.<\/p>\n<p>Email services were the most commonly impersonated login page in those attempts, at 42%, followed by cloud services (25%), financial institutions (13%), online retail (5%), and delivery services (4%).<\/p>\n<\/div>\n<div>\n<p>Bursztein noted that Google still can\u2019t definitely identify many phishing emails\u2014as improbable as that might seem, considering all the data it collects. That explains why Gmail shows an orange box above messages that look somewhat suspicious but aren\u2019t necessarily attacks.<\/p>\n<h6>This is your brain on phishing attacks<\/h6>\n<p>The <a href=\"https:\/\/elie.net\/talk\/deconstructing-the-phishing-campaigns-that-target-gmail-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">presentation<\/a> also covered the human factors that make phishing easier. As Oliveira explained, \u201cWhen we are in a good mood, our deception-detection accuracy tends to decline.\u201d<\/p>\n<p>She cited research showing that increased levels of such feeling-good hormones as testosterone and estrogen, oxytocin, serotonin, and dopamine increase people\u2019s risk-taking appetite. But a jump in cortisol levels associated with stress makes us warier.<\/p>\n<p>Presumably, the soundtrack for your mail screening should not be Marvin Gaye\u2019s \u201cLet\u2019s Get It On\u201d but the J. Geils Band\u2019s \u201cLove Stinks.\u201d<\/p>\n<p>Oliveira outlined three common persuasive tactics in phishing invitations: appeals from a perceived authority (do you really want to ignore that <a href=\"https:\/\/www.fastcompany.com\/3054978\/ahoy-whaling-is-the-new-phishing-is-your-boss-really-your-boss?cid=search\" target=\"_blank\" rel=\"noopener noreferrer\">urgent email from your boss<\/a>?), offers of financial gain for acting on the message or warnings of financial loss for ignoring it, and appeals to the recipient\u2019s emotions (\u201cWon\u2019t someone please think of the children?!\u201d).<\/p>\n<p>Bursztein and Oliveira\u2019s advice to email users did not involve any recommendations to study web addresses in messages and on phishing landing pages. Instead, they emphasized two-step verification\u2014but not just any form of 2FA.<\/p>\n<\/div>\n<div>\n<p><a href=\"https:\/\/ai.google\/research\/pubs\/pub48119\" target=\"_blank\" rel=\"noopener noreferrer\">Prior Google research<\/a> showed that SMS verification, among the most common implementations of 2FA, can defeat larger-scale phishing but not the most targeted sort\u2014while it worked against 96% of boutique phishing attempts, it only prevailed against 76% of spear-phishing attacks.<\/p>\n<p>One key reason: Advanced phishing pages ask the target users to enter the code texted to their phone, then use that second credential to validate their account takeover before it expires. <a href=\"https:\/\/www.fastcompany.com\/90349705\/how-to-stop-sim-swap-scammers-from-stealing-your-phone-number-and-much-more\" target=\"_blank\" rel=\"noopener noreferrer\">SIM-swap attacks<\/a> to take over a phone account will also shatter this shield.<\/p>\n<p>On-device prompts like those generated by Google\u2019s Authenticator app are significantly stronger, thwarting 99% of boutique phishes and 90% of spear-phishing attempts. But the strongest protection comes from USB security keys, which <a href=\"https:\/\/www.fastcompany.com\/90207052\/google-made-its-employees-impervious-to-phishing-using-usb-security-keys?cid=search\" target=\"_blank\" rel=\"noopener noreferrer\">in Google\u2019s testing<\/a> defeated 100% of all phishing attempts.<\/p>\n<p>That\u2019s because a USB key such as <a href=\"https:\/\/www.fastcompany.com\/90373145\/yubicos-tiny-yubikey-has-the-future-of-security-all-locked-u\" target=\"_blank\" rel=\"noopener noreferrer\">Yubico\u2019s popular series<\/a> needs to see the cryptographic key of the original site\u2014a lookalike domain name or login page won\u2019t fool its single-minded silicon.<\/p>\n<p>But USB keys remain unsupported by many sites, won\u2019t see support from Apple\u2019s Safari until the macOS Catalina update ships later this year, and cost $20 and up. Bursztein and Oliveira brought a bunch to Vegas to give away to attendees at their talk, but everyone else will have to go out of their way to upgrade to that level of security.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We keep falling for phishing emails, and Google just revealed why This article is written by Rob Pegoraro and originally published on Fast Company. Here\u2019s what Google has learned by blocking 100 million phishing attacks on Gmail users\u2014every day. You should feel cranky about all the phishing emails you get. Because getting your brain in [&hellip;]<\/p>\n","protected":false},"author":2592,"featured_media":27427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-templates\/single-sidebar-none.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"featured_post":"off","footnotes":"","_links_to":"","_links_to_target":""},"categories":[15,61,65,57],"tags":[],"class_list":["post-27421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ece","category-research-innovation","category-security","category-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UF Professor Teams With Google To Present Phishing Insights At Black Hat - News from Herbert Wertheim College of Engineering<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eng.ufl.edu\/news\/ece\/uf-professor-teams-with-google-to-present-phishing-insights-at-black-hat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UF Professor Teams With Google To Present Phishing Insights At Black Hat - News from Herbert Wertheim College of Engineering\" \/>\n<meta property=\"og:description\" content=\"We keep falling for phishing emails, and Google just revealed why This article is written by Rob Pegoraro and originally published on Fast Company. 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Because getting your brain in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eng.ufl.edu\/news\/ece\/uf-professor-teams-with-google-to-present-phishing-insights-at-black-hat\/\" \/>\n<meta property=\"og:site_name\" content=\"News from Herbert Wertheim College of Engineering\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UFWertheim\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-16T20:44:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-12T15:51:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eng.ufl.edu\/news\/wp-content\/uploads\/sites\/249\/2019\/08\/2016-02-11_Daniela_Oliveira-9903-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tehranipoor,Maryam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ufwertheim\" \/>\n<meta name=\"twitter:site\" content=\"@ufwertheim\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tehranipoor,Maryam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eng.ufl.edu\\\/news\\\/ece\\\/uf-professor-teams-with-google-to-present-phishing-insights-at-black-hat\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eng.ufl.edu\\\/news\\\/ece\\\/uf-professor-teams-with-google-to-present-phishing-insights-at-black-hat\\\/\"},\"author\":{\"name\":\"Tehranipoor,Maryam\",\"@id\":\"https:\\\/\\\/www.eng.ufl.edu\\\/news\\\/#\\\/schema\\\/person\\\/78c848a15749ce5dfed2e25822445bc4\"},\"headline\":\"UF Professor Teams With Google To Present Phishing Insights At Black Hat\",\"datePublished\":\"2019-08-16T20:44:35+00:00\",\"dateModified\":\"2025-06-12T15:51:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eng.ufl.edu\\\/news\\\/ece\\\/uf-professor-teams-with-google-to-present-phishing-insights-at-black-hat\\\/\"},\"wordCount\":734,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eng.ufl.edu\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eng.ufl.edu\\\/news\\\/ece\\\/uf-professor-teams-with-google-to-present-phishing-insights-at-black-hat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eng.ufl.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/249\\\/2019\\\/08\\\/2016-02-11_Daniela_Oliveira-9903-scaled.jpg\",\"articleSection\":[\"Department of Electrical and Computer Engineering\",\"Research &amp; Innovation\",\"Security\",\"Stories\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eng.ufl.edu\\\/news\\\/ece\\\/uf-professor-teams-with-google-to-present-phishing-insights-at-black-hat\\\/\",\"url\":\"https:\\\/\\\/www.eng.ufl.edu\\\/news\\\/ece\\\/uf-professor-teams-with-google-to-present-phishing-insights-at-black-hat\\\/\",\"name\":\"UF Professor Teams With Google To Present Phishing Insights At Black Hat - 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