At UF, communicators and marketers have received training and onboarding at various times of the year with UF Strategic Communications and Marketing (formerly known as University Relations, or UREL) to not only hone in on their technical marketing and communication skills, but also on their understanding and appreciation of the importance of implementing official UF logos and identifying marks that reflect and comply with university goals. Several documents detailing the importance, rationale and rules of implementing official UF logos, secondary unit logos, as we well as brand guidelines are published here:
More specifically, all marketing and communication staff at the Herbert Wertheim College of Engineering are to walk lock-step with the rest of the university under this guideline: “All colleges, schools, administrative offices, departments, centers and institutes of UF are expected to follow the identity guidelines and utilize the secondary logo configuration illustrated on this website. Creating unique, individual logos is not in compliance with identity guidelines. UF does not create logos for buildings or venues. Secondary Promotional Logos may be created to visually brand efforts within the unit. … (However) Promotional Logos ARE NOT: Meant to represent official UF units; Interchangeable with secondary unit logos; A replacement for the primary UF logo.”
Turnaround times vary widely depending on the scope of each project.
As a general guideline, we suggest a minimum of 8-10 weeks in advance of completion, especially where printing is involved. Additional rounds of artwork changes will push project deadlines back, so we advise having details solidified as much as possible before initiating a project.
If you are in need of a faculty site, please visit https://faculty.eng.ufl.edu/ to request a site.
We request that all Herbert Wertheim College of Engineering departments, units and organizations use the UF web templates available when designing a website.