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Marketing & Communications

The Herbert Wertheim College of Engineering Office of Marketing and Communications provides leadership, expertise and coaching in strategic communications and branding to raise the visibility of the College and its world-renowned scientific discoveries and thought leadership.

We tell the stories and show the impact of Engineering’s life-changing research, education, outreach and experiences through a digital-first strategy that leverages campus partnerships and news media to reach key audiences, including current and prospective students, faculty and staff, alumni and state and federal partners.

An image with a graphic on the left that says "FPRA Pinnacle Awards | Government Team of the Year | Silver Award Winner 2026. On the right is a photo of five people at the FPRA Gala holding the award.

The Florida Public Relations Association presented the Silver Award for Government Team of the Year to the UF Herbert Wertheim College of Engineering’s Office of Marketing & Communications during the 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.

The Pinnacle Awards are designed to recognize outstanding and ongoing strategic work in public relations and communications.

19

YEARS LEADING TRANSFORMATION

4

AWARDS

304,000

WEBSITE SESSION LAST YEAR

18

TEAM MEMBERS

78,410

TOTAL SOCIAL MEDIA AUDIENCE

4.2M

SOCIAL MEDIA IMPRESSIONS

Strategic support

We’re a dedicated, in-house creative team that maintains the Herbert Wertheim College of Engineering brand and supports storytelling across all communications platforms.

Top Stories

A wide view of a beach in Florida.

Researchers are developing AI-enabled tools to predict flesh-eating waterborne pathogens

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From left to right, Yijia Gu, Ravit Silverstein and Doug Spearot.

Department of Energy Genesis Mission grant to UF-led team will speed up development of stronger materials

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Linda Parker Hudson

A portrait of leadership: Corporate trailblazer Linda Parker Hudson remains a guiding force at her beloved alma mater

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UF’s Eckhoff Steel Bridge Team assembles its bridge earlier this year during competition. Photo by Sergio Mendez, ASCE

Inside The Pit: How UF engineers turn concrete, steel and sweat into championships

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