Branding & Style Guide

Branding & Style Guide

Our college has developed a brand and style guide, a series of templates, and graphic elements designed to work with the master UF brand while emphasizing the spirit of the Gator Engineer.

  • Style Guide (pdf) – to be used in conjunction with Herbert Wertheim College of Engineering logo/signatures and brand elements
  • UF Engineering Color Guide
  • Templates – Presentation, newsletter, brochure, one-pager and postcard templates designed specifically for the Herbert Wertheim College of Engineering
  • Fonts – Following the UF master brand typography, our branding uses Gentona and Obviously fonts. We currently DO NOT use Billion Dreams. Fonts can be downloaded from the UF Brandcenter website. 
  • Departmental Email Signatures – How to install branded email signatures in Outlook.

If you have questions about the use of these styles, please contact us.

UF Branding & Policies

In addition to the branding specific to our college, we follow University of Florida brand policies as outlined at the UF Brand Center. Available on this site are:

Official Herbert Wertheim College of Engineering signature logos

Department Logos

Herbert Wertheim College of Engineering alternative wordmark

NOTE: This wordmark should only be used when a graphical rendition of the Herbert Wertheim College of Engineering name is needed, and not as an official signoff on marketing pieces or to replace the official HWCOE signature.

If you have questions about the appropriate usage of this mark, please contact us.