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Herbert Wertheim College of Engineering

Services

The Herbert Wertheim College of Engineering MARCOM team consists of marketing, communications, graphic design, web, and public relations professionals and we welcome the opportunity to collaborate with you. In some cases, this may mean working closely together on a project. It may also mean connecting you with the appropriate resources – so that your efforts are consistent with the look, feel and functionality of other communications efforts around the university.

Our strategies for managing high-priority initiatives and campaigns are identified by the dean and senior leadership in the Herbert Wertheim College of Engineering. Please note, the weeks leading up to spring commencement are consistently a very busy time around our office.

Your request for assistance with a project will be evaluated based on your timeline and our availability. In order for us to best accommodate your needs, please fill out a project request form well in advance of your project’s targeted deadline.

Media Relations | Graphic Design | Social Media | Email Marketing | Web | Promotional Items

Media Relations

The Herbert Wertheim College of Engineering MARCOM team is dedicated to promoting an accurate image of the College and demonstrating its tremendous value to the state of Florida and the world.

We cultivate the College’s media presence, build relationships with media and manage the College’s media and public relations procedures and processes. We also identify, write and pitch the compelling stories that capture the unique character, events and accomplishments of our faculty, staff and students.

We are happy to help you interact with the media. This may include:

  • Developing strategies for news stories and their distribution
  • Coordinating interviews between faculty and media
  • Maintaining a list of faculty subject matter experts for media inquiries
  • Providing current facts and figures about the College
  • Integrating the key points of our strategic campaigns with college news
  • Prioritizing the publicity of strategic research areas
  • Adhering to branding guidelines for a consistent look and feel
  • Planning media training sessions as needed by faculty
  • Managing crisis communications . . . and more.

For questions about Media Relations, please contact Tina Banner, our director of strategic marketing & communications.

Graphic Design

The Herbert Wertheim College of Engineering marketing and communications team offers a range of graphic design services that can transform your ideas into captivating visual experiences. Our talented team is here to collaborate with you on a wide array of projects, from eye-catching promotional materials and event banners to professional brochures and flyers. We understand that design is more than just aesthetics; it’s a powerful communication tool. Our designers specialize in creating designs that not only look great but also effectively convey your message.

Logos

College, department and unit logos are the official marks for institutional segments, such as colleges, schools, departments, centers, institutes, programs and laboratories. All University of Florida entities are expected to follow the identity guidelines and utilize the configuration illustrated in the UF Brand Center. Creating unique, individual logos is not in compliance with identity guidelines.

When should a college, department and unit logo be used?

  • On your webpage
  • The inside pages of publications
  • Internal newsletters/communications
  • Promotional giveaway items and staff apparel
  • Equipment and machinery

College, department, and unit logos are prohibited on stationery, business cards or publication covers. The University of Florida’s logo should always lead in these instances.

Social Media

We regularly update and maintain all general college-level social media accounts.

Questions about your department/unit social media account?

All social media accounts falling under the Herbert Wertheim College of Engineering must be approved and registered with UF Strategic Communications and Marketing.

If you have questions about policies and best practices for your Herbert Wertheim College of Engineering social media account, and to register your account, please refer to the social media guide from UF Strategic Communications and Marketing.

Email Marketing

Currently, we can only actively support college- or department-driven initiatives, but we have HTML and MailChimp email templates available for department and office use.

Web

The Office of Marketing & Communications develops and maintains the college website and online college-driven initiatives in support of the dean, the Office of Advancement, and the Office of Student Affairs.

College Faculty and Lab Websites

We provide infrastructure and a template for Herbert Wertheim College of Engineering faculty and research labs to maintain their own websites. Visit https://faculty.eng.ufl.edu/ for more information and to request a site.

UF Web Services

UF Web Services is the primary service provider for design, architecture, development and maintenance of UF sites. If our faculty site service will not fit your needs, contact UF Web Services with a work request.

Website Resources

See college web services and standards for help and support, policies and web templates.

Promotional Items

Need pens, mugs or gifts for event attendees?

Please visit our preferred vendors page for a list of vendors or UF Marketplace. MARCOM does not need to place the order, but we would prefer to see the final proof before you approve.

Download official UF secondary logos from the college branding page or reach out to our team by submitting a project request ticket.