Engineering Style Guide
This guide is meant as a supplement to the university’s branding style guide. Get familiar with the institution’s brand tone and elements, as the college’s identity is crafted to live within those.
For more information on the UF brand and for messaging assets, please visit: brandcenter.ufl.edu/.
Fonts | Color Guide | Logos
UF Branding & Policies
In addition to the branding specific to our college, we follow University of Florida’s brand policies as outlined at the UF Brand Center. Available on this site are:
Fonts
As the primary UF master brand typeface, IBM Plex Sans is often used as body copy and in headlines. It is a clean, friendly typeface that can be used for virtually any typographic application. Its varying weights, from thin to thick, provide dynamic variations to grab the attention of different audiences.
The UF master brand secondary typeface, Anybody, is used only in headlines, subheads and call-outs as a complement to IBM Plex Sans.
Source Serif is an optional serif font. The college generally uses a sans serif, but for more formal pieces, this font could be helpful.
Though the University has made other typography options available, these are the ones the college prefers that all departments and units use.
UF’s expressive font collection was selected to provide campus design professionals with additional tools to elevate their work. The college has made Cinema Script available to design professionals in departments and units. This font can be used for social media posts and advertising pieces.
Non-designers should use only the core brand fonts, as they are easier to use while maintaining a polished, on-brand look.
UF Engineering Color Guide
| Color | Hex | CMYK | RGB | PMS | |
| UF Primary Color Palette | |||||
| Orange | #FA4616 | 0 | 70 | 100 | 0 | 250 | 70 | 22 | 172 | |
| Blue | #0021A5 | 100 | 60 | 0 | 20 | 0 | 33 | 165 | 287 | |
| Secondary Color Palette | |||||
| Bottle Brush | #D32737 | 0 | 96 | 82 | 1 | 211 | 39 | 55 | 1795 | |
| Yellow | #F2A900 | 0 | 32 | 100, 0 | 242 | 169 | 0 | 130 | |
| Green | #22884C | 78 | 3 | 84 | 22 | 34 | 136 | 76 | 7731 | |
| Dark Blue | #002657 | 100 | 73 | 0 | 61 | 0 | 38 | 87 | 655 | |
| Purple | #6A2A60 | 46 | 98 | 1 | 35 | 106 | 42 | 96 | 7651 | |
| Engineering Color Palette | |||||
| Light Orange | #F68A46 | 0 | 56 | 80 | 0 | 246 | 138 | 70 | ||
| Dark Blue | #326698 | 86 | 60 | 18 | 2 | 51 | 102 | 153 | 653 | |
| Light Blue | #6C99C2 | 50 | 20 | 0 | 15 | 108 | 154 | 195 | 646 | |
| Bright Blue | #99D6EA | 34 | 0 | 5 | 0 | 153 | 214 | 234 | 2975 | |
| Light Green | #80BE63 | 54 | 3 | 81 | 0 | 128 | 190 | 99 | ||
| Cool Gray | #BBBDC0 | 0 | 0 | 0 | 30 | 188 | 190 | 192 | 4 | |
| 70% Gray | #6A6C6C | 0 | 0 | 0 | 70 | 106 | 108 | 108 | 10 | |
| 75% Gray | #5F6060 | 0 | 0 | 0 | 75 | 95 | 96 | 96 | 11 | |
| 89% Gray | #3C3D3C | 0 | 0 | 0 | 89 | 60 | 61 | 60 | 447 | |
| 93% Gray | #303030 | 0 | 0 | 0 | 93 | 48 | 48 | 48 | 426 | |
Download the color swatches for Adobe programs.
College, Department & Unit Logos
File Formats
PNG files are intended for screen use (web, email, presentations, etc.). These should not be resized, or quality loss will occur.
EPS files are scalable vector graphics and can be resized infinitely without quality loss. These files are usually preferred by printers and vendors.
RGB logos are for anything that will appear on screens — websites, social media, email, presentations and digital ads. RGB is optimized for light-based displays, ensuring colors appear vibrant and consistent online.
CMYK logos are for anything being printed — brochures, posters, merchandise, business cards and other physical materials. CMYK is designed for ink-based printing, which ensures colors reproduce accurately in print.
Herbert Wertheim College of Engineering Logos
| CMYK | HiRes | 200px |
| RGB | HiRes | 200px |
| White | HiRes | 200px |
The Engineering Gator may only appear in the following ways.
| Original | College Name in Branded Fonts | Standalone (NO TEXT) |
|---|---|---|
 |  |  |
No other text may accompany the Gator in any way or in any other style. We also ask that you maintain a clear amount of space around the Gator when placing it near text or other elements, so it does not get mistaken as an alteration of the approved design.
Engineering Gator (Includes color and style variations)
Department Logos
These are the ONLY department logos that are approved for use by the University of Florida. All UF entities are expected to follow the identity guidelines. Creating unique, individual logos is not in compliance with identity guidelines.
- Engineering School of Sustainable Infrastructure & Environment
- Department of Agricultural & Biological Engineering
- Department of Chemical Engineering
- Department of Computer & Information Science & Engineering
- Department of Electrical & Computer Engineering
- Department of Engineering Education
- Department of Industrial & Systems Engineering
- Department of Materials Science & Engineering
- Department of Mechanical & Aerospace Engineering
- J. Crayton Pruitt Family Department of Biomedical Engineering
Unit Logos
Learn more about UF’s logo policies on the Brand Center.