W3 Seminar: An applied systems approach to conservation land acquisition and protection in Florida

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Erica Hernandez, Conservation Director, Alachua Conservation Trust

Alachua Conservation Trust (ACT) is a non-profit land trust focused on the protection of natural, historic, scenic and recreational resources around the state of Florida.
ACT applies a systems approach to diverse community and stakeholder engagement, addressing concerns of climate change resiliency, and fostering an understanding of the interconnectedness and benefits of watershed protection to community preservation. Specifically, the audience will learn how Alachua Conservation Trust 1) adjusts its communication strategies to ensure its specific language and visual tools are understandable and relatable to its audience, 2) engages both private and public stakeholders in the resource targeted for protection, 3) prioritizes which lands to protect, and 4) promotes education and access to Florida’s natural communities.